Game Rules



Full Terms & Conditions:

  1. This Promotion is open to residents of the Republic of Ireland only, aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.

  2. Purchase is necessary. Please retain an itemised receipt that states the time and date of purchase prior to entry, but within the Promotion Period, as this may be required for validation and in order for the winner to receive their Prize. Internet access, a valid email address and active bank account are required.

  3. Promotion Period: Enter between 00:01 GMT+1 on the 29th of April 2024 and 23:59 GMT+1 on the 10th of June 2024 inclusive.

  4. Wrap-up Draw Period: Entries received between 00:01 GMT+1 on the 11th of June 2024 and 23:59 GMT+1 on the 11th of September 2024 inclusive will be entered into a Wrap-up draw, where 150 wrap-up draw winners will be selected.

  5. To Enter: Purchase a promotional pack of Budweiser 8x500ml and visit You will be asked to enter your details (full name and email address), select a retailer you purchased your promotional pack from (Tesco, Dunnes, MRPI, Barry’s, BWG, Lidl and others) and complete a test of skill. To complete your entry, you will be asked to complete a test of skill.

  6. Maximum of 1 entry is permitted per person per week during the Promotion Period. One itemised receipt per entry; this receipt must state the time and date of purchase, which must pre-date the entry date and time, but be within the Promotion Period. No person may win more than 1 Prize and prize type.

  7. Winner Selection:
    There will be a total of 1,057 winners, with one prize allocated to one winner. There will be 151 provisional winners per retailer with 7 retailers in total. The prizes will be allocated to those who complete the test of skill in the best and the most accurate manner. For your total confidence, the competition and fulfilment of the Prizes will be conducted by PromoVeritas, the independent promotional verification service, within five (5) working days of the end of the Promotion Period.

  8. Prizes:
    First Spot:
    There are 7 Prizes for the first spot, one prize for each retailer where the promotional pack is available. First spot prize consists of a Tomorrowland Summer Festival Experience in Belgium which includes 1 x pair of standard tickets to Tomorrow Land Summer Experience. One prize of this type will be awarded to the one person who completes the test of skill in the most accurate manner.

    Additional Prizes:
    There will be 1,050 additional prizes available to be won, 150 prizes for each retailer where the promotional pack is available. This prize consists of one-month premium Spotify subscription and will be awarded to those participants who ranked from spots 2nd to 151st in the test of skill mechanic.

    Wrap-up draw Prize:
    One out of 150 one-month premium Spotify subscriptions.

  9. Tomorrowland Experience Details and Conditions:
    1. Please note, each Tomorrowland Experience consists of:

      • x1 pair of standard tickets to Tomorrowland Summer 2024 Festival held in Belgium – 19/07/2024-21/07/2024 weekend

      • x1 pair of return transport:

        • Outbound flight: Dublin airport to Destination Airport;

        • In-bound flight: Destination Airport to Dublin airport; and

        • Transport to and from the Destination Airport to the Festival

      • x1 accommodation booking:

        • x1 accommodation booking for the duration of the Festival with bed configuration dependent on availability.

      • x1 €400 spending money:

        • Spending money will be provided by the Promoter or a fulfilment agency chosen by the Promoter;

        • The financial reward cannot be be used for gaming and lotteries (with a meaning given to it in the Gaming and Lotteries Acts 1956-2019), gambling and betting (with a meaning given to it in the Betting Act 1931 and the Betting ((Amendment)) Act 2015) or for purchases of indecent, obscene or illegal content and/or products.

      • Please note, tickets, transportation, accommodation and spending money will be fulfilled from a trusted partner external agency, PromoVeritas.

    2. Tomorrowland Experience details and conditions continued:

      1. Winner of the Tomorrowland Experience and the accompanying guest, who must be aged 18 or over, must be holders of valid passports with at least six-months before their expiry dates in order to travel to the festival.
      2. There is no cash alternative for any part of the Prize.
      3. Entry to the festival will be subject to the normal terms and conditions of entry to the festival.
      4. Each ticket is subject to the terms and conditions of entry, which are available from the Tomorrowland Festival website and will be provided to you with your Prize. The use of a ticket to enter the Tomorrowland Festival and constitutes acceptance of these terms and conditions of entry.
      5. The venue reserves the right to refuse entry to any person who does not adhere to their terms, checks and requirements, regardless of possession of a valid ticket.
      6. The Winner is responsible for the behaviour of themselves and their guests whilst accepting the Prize. The Promoter reserves the right in its absolute discretion to exclude the Winner and/or their guests from participation in any aspect of the Prize if any party fails to comply with the directions of the Promoter or any companies associated with the Prize or if the Winner and/or their guests act in a manner that is dangerous to themselves or to the public or is, in the opinion of the Promoter, anti-social in any manner or which causes a disturbance or nuisance to others. Failure to comply with these Terms and Conditions may result in refused entry, or the ticket holders being required to leave the event/venue.
      7. If for any reason the event is not capable of running as planned, such as cancellation or any other cause beyond the control of the Promoter which affects the running or conduct of this promotion, the Promoter may in its sole discretion cancel the Prize and not re-award any additional tickets to the Winner or reimburse any incurred expenses by the Winner as a result of winning or accepting the Prize.
      8. Once tickets have been issued, the Promoter will not be liable for any failure to comply with its obligations caused by (but not limited to) weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, illness of a performer or any other circumstances beyond the control of the Promoter.
      9. For the avoidance of doubt, the Prize does not include any additional elements outside of the prize offered which may include; additional accommodation, food, beverages, souvenirs, gratuities, car parking charges, excess baggage, additional excursions and attractions or any other costs of a personal nature (including spending money outside of €400) that are not explicitly set out in these Terms and Conditions and neither the Promoter nor any provider of any part of the Prize will be responsible for any such costs.
      10. Participation in the Promotion, and acceptance of the Prize, could give rise to your tax liability. No responsibility will be taken by the Promoter in respect of any tax, levy, or duty payable by the Winner as a result in participation in this Promotion.
      11. The Winner must inform the Promoter of any wheelchair, or any similar accessibility or mobility needs.
      12. The tickets are only valid for the allocated date, alternatives may not be available if the Winner cannot attend the allocated date.
      13. If a booking is cancelled by the Winner, no alternative tickets will be issued and for the avoidance of doubt, no compensation and/or refund will be provided.
      14. At all times, the Promoter will have the discretion as to how to implement the Prize fulfilment.
      15. The Promoter will not be responsible for the Winner’s inability to attend the event and is not liable to provide any compensation for the same.

  10. Winner Notification: The provisional winning entrants will be notified from the fulfilment agency, PromoVeritas, when both the Promotion Period closes. Winners will be sent an email to their email address supplied, confirming their prize and will be required to follow the instructions within 48 hours. If a provisional Winner does not follow the instructions within 48 hours, the Promoter reserves the right to disqualify that provisional Winner and return the Prize to the Promotion Prize pool where it may be won by another valid entrant during the Promotion Period.

  11. Prize Acceptance: Once eligibility of a Prize is confirmed and the Prize is accepted, notification to arrange fulfilment of a Prize will take place no later than 5 working days of acceptance of the Prize, and always in time for the event. In the unlikely event that a Winner has not received communication to arrange their Prize, the Winner must inform the Promoter by emailing If a Winner does not do so, the Promoter reserves the right to not reissue the Prize or limit its value at its sole discretion.

  12. Provided no objection is received from the Winners, a Winners list containing the surname and county of residence of the Winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks if requested. It will be available to request at Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide Winner information to the Advertising Standards Authority for Ireland when requested by them.

  13. Please note that while we want to encourage you to participate and enjoy the benefits of the Promotion, we believe in responsible consumption of our products. DO NOT purchase more product than you can reasonably use or consume just to participate in the Promotion.

  14. The Promoter may request that the Winners participate in publicity arising from the Promotion. Participation is at the Winner’s discretion and is not a condition of Prize Acceptance.

  15. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry/entries (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

    1. Verify the eligibility of entrants and/or provisional Winners through multiple means by requesting such information it considers reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

    2. Disqualify entries that are not made directly by the individual entering the Promotion.

    3. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

    4. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.

    5. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, multiple SIM cards for text entries, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.

    6. Disqualify entrants who tamper with the entry process.

    7. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

    8. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

  16. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason a Prize and/or any element of a Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.

  17. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to

  18. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.

  19. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.

  20. All personal data supplied for this Promotion will be used for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Privacy Policy of the Website and the Privacy Policy of the Promotion.

  21. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.

  22. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.

  23. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.

  24. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of the Republic of Ireland.

Promoter: AB InBev UK Limited T, Bureau, 90 Fetter Lane, London, EC4A 1EN, UK.